We created Stella Fight Club. A campaign to get people in to watch a special screening of the movie Fight Club, which was sponsored by Stella Artois.

We painted up barmen to look like they were in a massive fight and left the customers to ask what happened. The barmen would then slide a napkin across that had the url - www.fight-club.co.nz written on it - and that was all that was said. Customers registered on the website and were invited to the screening.

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