Campaign Brief’s Videoblog was in action at last week’s AFA’s and has just posted a pretty comprehensive video report with vox pops from the event as well as insight into what excited the judges.

AIM’s ‘Don’t Torture Your Soul With The Wrong Career’

While it seems like there was some significant debate over the final winners, one thing that was clear from all the judges – they were overwhelmed by the detail to which agencies and clients had gone to demonstrate effectiveness and ROI. In picking up gold on our Football Federation of Australia campaign - Finalist Judge, James Sheffield of Commonwealth Bank said the campaign showed ‘good innovative thinking’.

Our work for the Australian Institute of Music - Fuelling Inspiration and Business – was the last of the bronze awards of the night. With an ROI of over 500% and 46% increase in revenue for AIM – the campaign demonstrates how approaching the education sector with innovative creative also let us achieve some great results.

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