The A-League kicks off this week and to launch Season 3 we’ve produced a shiny new campaign which has received some great coverage over the last week.

Lowe Hunt CEO Stephen Pearson says the fans’ experiences provided a powerful proposition for the new campaign and the inspiration for its visually arresting and compelling creative, complete with new line: “90 minutes, 90 emotions”.

“This campaign for the third year of the Hyundai A-League is about celebrating the infectious atmosphere which comes from the fans’ collective experience and the emotional roller-coaster of highs and lows throughout 90 minutes of each and every game.

“It was vital that this was presented in a visually striking manner true to the brand, and we knew we needed to be true to the scale and youth appeal of the first two campaigns, showing the power and atmosphere in a fresh way – not how you might see a game broadcast,” Stephen says.

The “90 minutes, 90 emotions” brand and retail campaign will run across cinema, commercial and subscription TV, viral, web, print, radio and experiential.

Check out the TV on the A-League website.

This entry was posted on Thursday, August 23rd, 2007 at 5:29 pm and is filed under Agency Stuff, Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.