Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or take on the 9 step pouring ritual to produce the perfect virtual pint? Just don’t fall off the edge of the world! There is so much content which has been very nicely shot and designed that you will spend ages checking it all out.

You will discover the history, heritage and secrets behind the 650 years of quality brewing in Leuven – and indulge in challenges, games and a true cinematic experience. It’s a mash of flash, video and gaming which seems to work very nicely. I saved the beer from being stolen and was very happy with myself!

The site will officially launch to the public on Tuesday.

This entry was posted on Sunday, September 16th, 2007 at 5:25 pm and is filed under Campaigns, New sites. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.