We have just completed an intimate foundation gathering of the Lowe Digital Community in London. The gathering was attended by a select group of digital experts from the key Lowe offices from around the world - Australia, UK, USA, Sweden, Germany, Singapore, China, Canada, France, South Africa and India. Also in attendance were Steve Gatfield, Lowe Global CEO. Tony Wright, Lowe Global Chairman and Kevin Allen, Lowe Global Vice President. The main purpose of the gathering was to strengthen our digital offering to all our current and future clients. Over the three days we produced solid strategies for how we work on local and global clients, shared knowledge from the global offices and built a digital community of experts which we can call on at any time. It was attended by our Head of Interactive, Mark Ashley-Wilson who will be a key member within the global group.

Some of the group are pictured below.

Kevin Allen’s presentation below.

Last night about 12 of the Lowe and Rivet team headed out to Homebush to cheer on Sydney FC (and to a lesser extent LA Galaxy) in a thrilling match living up to the A-League’s 90 emotions reputation.

The 5-3 score in favour of the home side says a lot about the quality of football here in Australia. Thanks to Guy for capturing the video. Full match details here.

Our producer Charna Henry has traveled to so many odd countries that the CIA suspects her of being an Al-Qaeda operative. But her mission is much more innocent than that. You see Charna collects gastric infections. Her next trip is to Brazil where she hopes to contract Strongyloides stercoralis and a few rare Amazonian hook worms. Go Charna!

Just in time for Campaign Brief to celebrate its one-millionth visitor in less than 12 months (the counter was started on December 5 last year), its website and blog have just been revamped by us.
We were entrusted with the redesign and rebuild of what’s fast become an industry icon.

Mark Ashley-Wilson, Rivet’s head of Interactive Australasia, says it was flattering to be asked to upgrade the industry icon: “The number of visitors and content had outgrown the existing set-up, so we migrated the platform off Blogger to the latest professional Moveable Type 4 with much greater publishing flexibility. We designed a totally branded site as well, updating the sponsors section and adding search as well so it’ll be easier to use.”

Sydney agency Lowe Rivet has just launched the first integrated campaign for intelligent men’s magazine Dazed & Confused since the Australian version of the cult magazine was launched in early 2007.

Dazed & Confused – internationally regarded a champion of the alternative mainstream male consumer – is published by the Paper Tiger Media Group.

Group CEO of Lowe Australasia Stephen Pearson said the publisher’s brief was simple, yet complex – take the magazine’s philosophy ‘be the first to know’ and attract social influencers to the title, without necessarily using the ‘first to know’ proposition. Pearson adds Dazed & Confused’s publisher Rob Bergin gave Lowe Hunt complete creative licence with a request for ‘progressive work’. “The creative challenge was to explore this area of being the first to know and make itcome to life in an interesting and original way. To be cool without saying you’re cool is a precarious path for advertisers,” Pearson says.

Creative team: Ben Smith and Neil McGuirk