Jeremy is a Senior Account Director who works across all RIVET projects. He answers today’s advent questions.

1) Which is the project that impressed you most this year?
I’ve really been taken by freerice.com. It hasn’t got the best design but its very simple and effective at entertaining and educating in equal measure. The Facebook application is particularly nice.

2) In your job, which is the most important thing you learnt this year?
It’s not how much your interactive budget is but what you do with it that counts.

3) As a marketer what’s on top of your agenda for 2008?
Ensuring that the quality of our creative is reflected in the quality of its results.

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Interactive will be recognised as a key inclusion of all campaigns, agencies, marketing plans.

5) Which book would you give as a Christmas present to your colleagues?
How Proust Can Change Your Life (Alain de Botton) - its a modern guide to life.

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