Today we venture to the top end and have our Group CEO’s answers to the calendar… check them out below.

1) Which is the campaign that impressed you most this year?
I loved the campaign for Melbourne with the two giant balls of wool unravelling around the city. So spectacularly on brand showing Melbourne as an interesting place, alive with culture and surprises. Beautifully crafted work, warm and inviting. It made you want to go there soon.

2) In your job, which is the most important thing you learnt this year?
Wait to hire the very best people; make sure you like them heaps as well

3) As a marketer what’s on top of your agenda for 2008?
To show our clients new ways to be more successful

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Continued escalation of digital in all its guises onto centre stage

5) Which book would you give as a Christmas present to a colleague?
‘Lunar Park’ by Brett Easton Ellis. He’s a brilliant writer and extraordinary story creator, and he pushes all the boundaries with this great fiction

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