Advent Calendar - Joan Lind
We venture across to the Account Service team to see what our Head of Client Servive, Joan Lind has to say…
1) Which is the campaign that impressed you most this year?
I guess it should be a political one, but sadly it wasn’t. Being a car buff, the campaign that impressed me most was the new Range Rover Discovery - great great product design through to memorable involving print ads which felt like they were for Australians rather than another TA in another market.
2) In your job, which is the most important thing you learnt this year?
The toughness of this industry and yet it still attracts so many great people. Thank you Lowe for making my arrival here fun and “full” of life.
3) As a marketer what’s on top of your agenda for 2008?
To ensure best in class thinking and communication solutions for all our clients via richer understanding and appreciation of their business.
4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Digital, digital, digital, and hopefully greater understanding of the importance and innovation required in the Online shopping space in Australia.
5) Which book would you give as a Christmas present to a colleague?
“Observations of a very short man” by Nigel Marsh. Written by an ad man, who truly understands the meaning of insight and human behaviour, and the importance of humour in all steps of life.