Lauren is an Account Manager who also happens to be tops! Her answers are listed below:

1) Which is the campaign that impressed you most this year?
Probably not the most outstanding of the year but I do love the Queensland Art Galleries promotion of Andy Warhol at the moment.

2) In your job, which is the most important thing you learnt this year?
Overcommunication is overkill. Keep it plain and simple.

3) As a marketer what’s on top of your agenda for 2008?
Thought provoking communications encouraging customer involvement.

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
I think that advertisers are more likely to react to the opportunities arisen from digital media and social networking sites such as Facebook. Huge opportunities lie ahead!

5) Which book would you give as a Christmas present to a colleague?
David Malouf, The Complete Stories - all bookshelves should be graced with the presence of good Australian writing.

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