Advent Calendar - Richard de Nys
Richard de Nys is our Executive Producer - Interactive. He’s had a stellar year pulling together some major site builds. Richard’s advent calendar answers are below.
1) Which is the campaign that impressed you most this year?
The GetUp campaigns! What a job they have done using different media to provoke and inspire people into political discussion and involvement — even raising enough money in donations in 3 days to air their Climate Change ad at the AFL Grand Final.
2) In your job, which is the most important thing you learnt this year?
Action is the enemy of thought. Actually I learnt that a while ago, but I re-learn it all the time.
3) As a marketer what’s on top of your agenda for 2008?
“Calendar - Microsoft Outlook” (same as 2007)
4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Increased creativity, imagination and innovation applied across digital media spaces.
5) Which book would you give as a Christmas present to a colleague?
Dr. Strangelove’s Game, A Brief History of Economic Genius. A riveting and entertaining read believe it or not — it’s fascinating to understand some of the assumptions and history behind day-to-day economics, that most of us take for granted.