Dave is busy… really busy. He’s also our ECD. What’s he got to say about our advent questions??

1) Which is the campaign that impressed you most this year?
Nike Run London ‘North V South’

2) In your job, which is the most important thing you learnt this year?
Learnt the virtues of surrounding yourself with great people, but also one’s you like.

3) As a marketer what’s on top of your agenda for 2008?
To create 2 or 3 smash hits on the world stage.

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
The blurring of Brand and content

5) Which book would you give as a Christmas present to a colleague?
That would have to be the one we ARE giving out to all colleagues - Whatever you think, think the opposite, by Paul Arden

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