Advent Calendar - Tony O’Halloran
Tony is our Head of Strategic Planning and today’s advent calendar man.
1) Which is the campaign that impressed you most this year?
The wind initiative: Nordpol in Hamburg. This is not really a campaign but still is such a compelling communication that takes the area of environmental energy and talks about it in a totally new, fresh way, that breaks from the usual more worthy comm’s on this topic. It stops you in your tracks and makes you think differently.
2) In your job, which is the most important thing you learnt this year?
Often the things you worry most about never amount to anything of any real consequence. But the things that become a problem could not have been forseen. So I have learnt to worry less and to be more accepting of unexpected surprises when they arrive.
3) As a marketer what’s on top of your agenda for 2008?
Focus on delivering solutions that are about taking brands to where they need to be in 2 years time rather than 2 months time.
4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Application: The exponential use of social networking platforms (EG: FACEBOOK) in mobile devices
Trend: The rise and rise of brands that give technology a human face.
5) Which book would you give as a Christmas present to a colleague?
The Seven Spiritual Laws of Success: Deepak Chopra