Michael is Lowe Rivet’s IT guru and has some answers for you…

1) Which is the campaign that impressed you most this year?
The Silverjet (All business) airline ads in the UK

2) In your job, which is the most important thing you learnt this year?
Solutions are only solutions if they work for the client

3) As a marketer what’s on top of your agenda for 2008?
Redeveloping my site (digitalsalad.com.au) and having a go at blogging.

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?
Killer Applications - more mobile tools for smart phones, PDA’s. Gone are the days of pulling out a street directory. Just pull out your blackberry and go to google maps

5) Which book would you give as a Christmas present to a colleague?
Change the world 9-5. 50 ways to change the world at work

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