While this blog is usually dedicated to the goings on here at Lowe and Rivet’s HQ, we couldn’t help but notice the innovative launch of a new airline.

British Airways (BA) has launched a new airline – called OpenSkies with daily flights from New York to Europe, taking advantage of last year’s EU-US “open skies” deal to free up the key transatlantic market. (Source). Now the product itself is quite innovative. Flying medium sized jets they are going to have roughly the same number of passengers in Business (24), Premium Economy (28) and Economy Class (30) giving it a comparative executive jet feel and smaller more intimate cabins throughout.

But what caught our attention was the launch website which is … a blog. With a name like OpenSkies, BA has established a brand name that promises a new levels of brand and consumer interaction. Well the blog seems to be taking that promise forward. A read of the behind the blog section spells out the plans for the site and that two-way conversation that we think is so important.

If you want to see an example closer to home (apart from the site your on right now) check out the blog – The Full Picture - on the FOXTEL HD site we recently launched. Hosted by Patrick Delany - FOXTEL’s Executive Director of Content, Product & Delivery Innovation – it’s another great example of brands opening up dialogue with their most passionate consumers.

This entry was posted on Thursday, January 10th, 2008 at 10:29 am and is filed under Agency Stuff, Campaigns, General Stuff, Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.