Australian Cricket Captain, Ricky Ponting and the Rexona Men’s team have launched a new campaign: ‘Ricky’s Million Ball Mission’. Rexona Men Sport and Ricky Ponting are challenging Australian men to “get up, go out, and play more sport to build up a sweat”. Ricky’s Million Ball Mission kicked off last week with a live PR launch.

Lowe are responsible for the ATL communications, including: TV and print ads.

Watch Ricky’s Million Ball Mission TVC

This entry was posted on Thursday, February 14th, 2008 at 12:17 pm and is filed under Campaigns. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.