Lynx and Lowe & Rivet have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.

We launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.

Check it out.

This entry was posted on Monday, March 17th, 2008 at 4:40 pm and is filed under Agency Stuff, Campaigns, New sites. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.