Stocked and ready for Lowe and Rivet’s mid-year festivities!

Lowe Sydney recently made noise around a low-interest football match between the Socceroos and Ghana by creating a fake Ghanaian fan club, which goes on a desperate mission to recruit people to be their missing ‘H’. Executive Creative Director Dave Johnson says “Highlighting the plight of an opposing team to help promote an Australian international is in itself a fairly radical approach, when you consider the patriotic formula of most match promotions. And then, to fabricate a tiny Ghanaian fan base, too few in numbers to spell ‘GHANA’ on their chests, and send them onto the streets to find their ‘H’ is a very lateral idea. But the theory, with such limited funds, was to create a genuinely captivating story, that the media would pick up on, and catapult way beyond our spend. All seemingly farfetched, if it were not for the fact that this is exactly what happened”

UPDATE: “The Missing H” has been selected amongst “best outdoor” this week on bestadsontv.com

Lowe is proud to announce the newest instalment in the Carefree Barely There TV campaign. Moving on from the previously successful ‘festival’ TVC, we’ve continued the music theme into the world of night clubs. Shot over two days and two very long nights at some of Sydney’s hottest nightspots, the TVC utilises stop-frame photography to convey the passing of time; a whole night of partying.