From today all the way to Christmas we will be asking a staff member to give their views on the year we have had, and what they expect from the year to come… all based on the same questions.

Today it’s Mark Ashley-Wilson - Head of Interactive.

1) Which is the project that impressed you most this year?
The Rice Project, The Heidies and ElectroCity.

2) In your job, which is the most important thing you learnt this year?
That more and more budget is now online focused. The TVC is NOT the first thought any more. We have repositioned our agency to include the interactive team on every briefing. Agencies need to do this otherwise their clients will go to specialist shops.

3) As a marketer what’s on top of your agenda for 2008?
It’s still about client education. When our clients get the potential of what interactive can offer they will spend more and reap the rewards. On a platform level I think that mobile marketing will dominate the discussions.

4) What, in your opinion, will be a killer application/key trend in marketing in 2008?

The start of the Web 3.0 world. Bring it on!!

5) Which book would you give as a Christmas present to your colleagues?
Adland: A Global History of Advertising. Weird but not many in our (interactive) field know about where it all began. Go back in time to see the future…

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