Iconic ad industry website Best Ads last Thursday went live with a redesigned site created by Rivet.

We took a fresh look at the information architecture of the site, and improved the user’s experience with a refreshed design and usability enhancements. The rankings functionality has been given a serious upgrade, with the intention to encourage friendly competition between agencies, clients, creatives - in fact everybody involved with the work. Best Ads is all about the great work that’s being done in the industry, and the changes to the site will provide a better experience for everybody.

Lynx and Lowe & Rivet have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.

We launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.

Check it out.

We just launched a new website aiming to be the ‘definitive guide’ to HD for Australians for our client Foxtel.

It’s all about the pixels and their life now that HD is coming and they will have to share the same space with over 4 times as many pixels!!! Check it out.

How do you like your coffee? What will agencies look like in 10 years time? Then have a look at the new site we just launched JoinIn.com.au

Just in time for Campaign Brief to celebrate its one-millionth visitor in less than 12 months (the counter was started on December 5 last year), its website and blog have just been revamped by us.
We were entrusted with the redesign and rebuild of what’s fast become an industry icon.

Mark Ashley-Wilson, Rivet’s head of Interactive Australasia, says it was flattering to be asked to upgrade the industry icon: “The number of visitors and content had outgrown the existing set-up, so we migrated the platform off Blogger to the latest professional Moveable Type 4 with much greater publishing flexibility. We designed a totally branded site as well, updating the sponsors section and adding search as well so it’ll be easier to use.”

The world’s most influential marketing blogger, Joseph Jaffe, has reviewed our website Electrocity. He said “it’s a quality, quality site”. Tops!! Click here to hear the podcast.

Stella Artois and Lowe Worldwide have launched a new site that takes a trip back in time to meet up with an eclectic host of characters and challenges, will you risk thwarting the gods of thunder in 1366 – or take on the 9 step pouring ritual to produce the perfect virtual pint? Just don’t fall off the edge of the world! There is so much content which has been very nicely shot and designed that you will spend ages checking it all out.

You will discover the history, heritage and secrets behind the 650 years of quality brewing in Leuven – and indulge in challenges, games and a true cinematic experience. It’s a mash of flash, video and gaming which seems to work very nicely. I saved the beer from being stolen and was very happy with myself!

The site will officially launch to the public on Tuesday.

We recently took on the challenge of how to get a positive message about a power company through to students. Using online gaming to cut through the clutter in an increasingly fragmented advertising market, the result was a sophisticated online educational game called ElectroCity.

After 18 months of intense creative, design and technical work, the game has already been overwhelming successful: there have been up to 55,000 daily visitor sessions on the www.electrocity.co.nz site, and the average length of a session is more than ten minutes. More than 7.6 million page views have been recorded in just over two months and over 370 schools have registered to play the game, which is designed for classroom use.

According to the game creator, Tom Markham, “ElectroCity is educational, but it’s also really fun to play. You start with a pristine New Zealand landscape of rivers, mountains and bush. Then it’s a case of deciding what you want to do with it. You can create a clean and green tourist town or a monstrous metropolis with millions of citizens. You can even do nothing.

“Unlike other building games, our scoring system does not force players to focus only on growth. But ElectroCity is still competitive and addictive. That’s the trick.”

Play it for yourself or watch the interactive case study or better still chat to Mark on how we can do a campaign for you.