Mark Ashley-Wilson will be representing Australia on the Interactive jury at the 49th Annual Clio Awards and Festival, to be held May 14-17 in Miami Beach.
Ashley-Wilson, Rivet’s Head of Interactive, was selected by Interactive Jury Chairman Matias Palm-Jensen of Stockholm agency Farfar. Farfar is ranked #1 digital agency in the world in the 2007 Gunn Report.
Ashley-Wilson said: “It’s really cool that Matias picked me to help out this year. After all, he’s the founder and CD of the best interactive agency in the world.
“The judging should be exciting, because the standard in interactive creative has really improved this year. Ad agencies have finally caught up, and real ideas are starting to shine through, not just technical brilliance.”
Lynx and Lowe & Rivet have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
We launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.
Rivet Australia’s recent Kiwi creative imports had a hugely successful night at the John Caples International Awards in New York, collecting four of the twelve trophies won by New Zealand agencies.
Between them, Rivet ECD Chris Hunter and Interactive CD Tom Markham scored a First for the Stella Artois Fight Club experiential campaign, two Seconds for Vodafone and nzdating.com and a Third for the Genesis Energy ElectroCity website. They also had three more campaigns listed as Finalists.
Last Friday, ElectroCity also won two first places at the NZ Direct and Interactive Marketing Awards, picking up the gongs for Best Interactive Creative and Best Interactive Strategy.
The Stella Artois Fight Club and the Vodafone v.box interactive work both won Silver in the Loyalty/Relationship Programme category, and v.box also collected a Bronze for Customer Retention.
On Friday night, Rivet’s groundbreaking website ElectroCity won two first
places at the NZ Direct and Interactive Marketing Awards, picking up the
gongs for Best Interactive Creative and Best Interactive Strategy. Our
Sydney-based Interactive Creative Director, Tom Markham, designed
ElectroCity for Genesis Energy, New Zealand’s largest electricity retailer.
The Stella Artois ‘Fight Club’ and Vodafone NZ v.box interactive work both
won Silver in the Loyalty/Relationship Programme category, and v.box also
collected a Bronze for Customer Retention.
Rivet ECD Chris Hunter was in Auckland to pick up the awards, and joined the
Genesis Energy clients for a night to remember!
Australian Cricket Captain, Ricky Ponting and the Rexona Men’s team have launched a new campaign: ‘Ricky’s Million Ball Mission’. Rexona Men Sport and Ricky Ponting are challenging Australian men to “get up, go out, and play more sport to build up a sweat”. Ricky’s Million Ball Mission kicked off last week with a live PR launch.
Lowe are responsible for the ATL communications, including: TV and print ads.
Here at Lowe Sydney we have invoked the magic of Street Theatre to drive ticket sales for the Hyundai A-League Football Finals Series for the Football Federation Australia.
Using the ‘90 minutes, 90 emotions’ brand campaign idea as inspiration, we used actors to bring to life the various emotions fans go through when watching football in popular Sydney and Brisbane public spaces.
Passers by will be able to choose from ‘Joy’, ‘Passion’, ‘Elation’, ‘Tension’, ‘Worry’, or ‘Despair’ and then have the actor play out that emotion.
Football Federation Australia’s senior marketing manager Peter Jarmain said “With our target demographic being 16-24 year olds, it’s crucial we think outside of traditional media and seek out other means to resonate with our target audience through online and experiential”. This campaign provides a truly unique way to articulate the crowd atmosphere and range of emotions experienced at the Hyundai A-league. It’s a great extension to our existing TVC and print media.
Dave Johnson Lowe Executive Creative Director said “When taken out of the context of a stadium, a football fan’s behavior is really pretty extraordinary, so by literally taking a singular fan and placing him on a street corner amongst our target, we were really able to amplify the range of emotions that the game elicits to huge effect.
“What I love about the Interactive Fan is that the interactivity is totally fake. The idea that passers by can instigate certain emotions in a fan just by pushing a pedal is ridiculous, but this proved to be a most irresistible and entertaining draw card” said Johnson.
The interactive fan will also be pushed out virally and forms part of the finals series campaign supported by TV, radio and print.
Tony Wright, the London-based Chairman of Lowe, is arriving in Sydney this weekend.
We’re looking forward to Tony’s visit because his thinking has a big impact in the real world. In the last three months, he’s led Lowe to major account wins against the toughest international agency competition. These include the giant China Mobile company and the international Signal toothpaste and Magnum ice cream brands.
Tony was recently named as one of the world’s best 5 planners by the influential UK magazine Campaign. And in his previous role as Chief of Planning and Strategy for Ogilvy & Mather, he created the ‘360 Degree Branding Toolkit’ - widely recognised as the leading model for integrated marketing.
Tony will be in Sydney for the week, meeting with Lowe clients, key influencers and the media.
They say toddlers have little tummies and big appetites. Well for Yahoo7 – celebrating 2 years will be a big deal. The company has been at the forefront of Seven’s push into new media and under the stewardship of Rohan Lund has made a competitive stand in the Australia marketplace – still dominated by adolescent players.
In fact it’s hard to think that the joint-venture is only two years old tomorrow. Proof of digital’s speed? That was just part of what Rohan said to this year’s AFA Graduate Trainees – our Grad among them - who have just started their one week intensive course.
Rivet’s ECD Chris Hunter and Interactive CD Tom Markham have featured prominently in the list of finalists for the 30th John Caples International Awards in New York.
Their work for Rivet’s New Zealand office last year has resulted in seven mentions, on clients including Vodafone, Genesis Energy, GlaxoSmithKline and nzdating.com.
It’s great news for the agency as Chris and Tom are now based in Sydney.
Tony Wright, the London-based Chairman of Lowe, is arriving in Sydney this weekend.